While most well known retailers are now selling their products online, a number have yet to take the plunge.
This includes brands like Primark, Morrissons, Gap (in the UK) and others.
We know that such firms are missing out on an extra revenue stream, but what other effects can not selling online have?
In the current economic climate, marketers and business owners need to take a close look at how they can improve the effectiveness of their websites.
Whilst the economic downturn is unlikely to result in any decline in online volume, we are already starting to see online business growth start to slow slightly, as consumers tighten their belts in the face of escalating food and fuel bills, as well as rising borrowing costs.
Earlier this year, I listed ten well known high street retailers that weren’t selling online, despite the obvious benefits of doing so.
I calculated (roughly) that these companies were missing out on potential revenues of between
Retention is high on the agenda for companies struggling to make money from cash-strapped consumers, but their words and deeds are not always in tune.
Research from analytics company SPSS suggests that customer retention tops the concerns of executives, with 34% claiming it is their number one priority.
This compares with 8% rating acquisition as their
It was announced recently that US shopping search engine TheFind.com will
