One of the best things about email marketing is the ability to test elements in a campaign and quickly receive actionable data. Moreover, the results of email tests can apply …
Posts Tagged ‘carolyn-nye’
Marketing professionals often ask me about email and data appends. Both can help grow email subscribers and improve the information about existing ones. In this article, I’ll describe how email …
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Understanding Email and Data Appends, for Marketing
The new year brings much-needed breathing time to address email marketing strategies. In this post, I’ll explore email marketing trends and offer four suggestions for email strategy for 2017.
1. Nurture New Subscribers
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4 Ways to Jumpstart Email Marketing for 2017
Email marketing is crucial for most ecommerce retailers during the all-important holiday shopping season. But misuse of email can irritate subscribers. It can spur unsubscribes and greatly reduce the overall …
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5 Email Marketing Errors to Avoid This Holiday Season
One of the largest assets of an ecommerce company is its email subscriber file. In that database is likely a mix of past and current customers, brand advocates, and prospects.
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4 Ways to Beef Up an Email Subscriber List