Posts Tagged ‘carolyn-nye’

Study: Email Marketers to Focus on 4 Key Areas in 2017

Monday, March 20th, 2017

Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and …

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Study: Email Marketers to Focus on 4 Key Areas in 2017

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To Optimize Email Marketing, Test These 3 Elements

Thursday, February 16th, 2017

One of the best things about email marketing is the ability to test elements in a campaign and quickly receive actionable data. Moreover, the results of email tests can apply …

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To Optimize Email Marketing, Test These 3 Elements

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Understanding Email and Data Appends, for Marketing

Wednesday, January 18th, 2017

Marketing professionals often ask me about email and data appends.  Both can help grow email subscribers and improve the information about existing ones. In this article, I’ll describe how email …

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Understanding Email and Data Appends, for Marketing

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4 Ways to Jumpstart Email Marketing for 2017

Sunday, December 18th, 2016

The new year brings much-needed breathing time to address email marketing strategies. In this post, I’ll explore email marketing trends and offer four suggestions for email strategy for 2017.
1. Nurture New Subscribers
During …

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4 Ways to Jumpstart Email Marketing for 2017

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5 Email Marketing Errors to Avoid This Holiday Season

Monday, November 21st, 2016

Email marketing is crucial for most ecommerce retailers during the all-important holiday shopping season. But misuse of email can irritate subscribers. It can spur unsubscribes and greatly reduce the overall …

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5 Email Marketing Errors to Avoid This Holiday Season

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