Posts Tagged ‘carolyn-nye’

To Optimize Email Marketing, Test These 3 Elements

Thursday, February 16th, 2017

One of the best things about email marketing is the ability to test elements in a campaign and quickly receive actionable data. Moreover, the results of email tests can apply …

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To Optimize Email Marketing, Test These 3 Elements

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Understanding Email and Data Appends, for Marketing

Wednesday, January 18th, 2017

Marketing professionals often ask me about email and data appends.  Both can help grow email subscribers and improve the information about existing ones. In this article, I’ll describe how email …

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Understanding Email and Data Appends, for Marketing

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4 Ways to Jumpstart Email Marketing for 2017

Sunday, December 18th, 2016

The new year brings much-needed breathing time to address email marketing strategies. In this post, I’ll explore email marketing trends and offer four suggestions for email strategy for 2017.
1. Nurture New Subscribers
During …

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4 Ways to Jumpstart Email Marketing for 2017

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5 Email Marketing Errors to Avoid This Holiday Season

Monday, November 21st, 2016

Email marketing is crucial for most ecommerce retailers during the all-important holiday shopping season. But misuse of email can irritate subscribers. It can spur unsubscribes and greatly reduce the overall …

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5 Email Marketing Errors to Avoid This Holiday Season

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4 Ways to Beef Up an Email Subscriber List

Tuesday, October 18th, 2016

One of the largest assets of an ecommerce company is its email subscriber file. In that database is likely a mix of past and current customers, brand advocates, and prospects.
An …

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4 Ways to Beef Up an Email Subscriber List

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