E-Commerce Blog

In a society far away and long ago, people mostly farmed and ran storefront businesses where they lived. Then came the migration to the cities, where a new generation of workers stuffed into bulging urban-based factory jobs. Many spent their entire adult lives working for The Man in an upstairs office. Then more social changes and transportation advancements happened. Those improvements let workers move to a suburban home and travel to city jobs in buses and trains and autos.

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How the Virtual Workforce Is Changing Everything

A year ago, AOL decided to consolidate its various advertising platforms on one Web page. Platform-A was born, followed by a fully integrated sales force and, more recently, a newly designed home page. Since the redesign, advertising click-through rates on the primary ad banner rose 30 percent. Site visitors are up 13 percent. In other words, Platform A appears to have found its sea legs. Mike Peralta, SVP of North American advertiser services for AOL’s Platform A, spoke with the E-Commerce Times about what he expects to see in the coming months.

Excerpted from:
Bullish on Net Advertising: Q&A With AOL SVP Mike Peralta

Sun Microsystems has acquired Belgian cloud computing company Q-layer for an undisclosed price. Q-layer makes software that automates the deployment and management of corporate IT infrastructure such as servers, computers and Web-based applications in both public and private clouds. “Cloud computing” is a term used to describe a form of computing in which IT-related capabilities are provided to users as a service accessible via the Internet.

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Sun Turns Its Gaze to the Cloud

Making a sale through your website can be a difficult and challenging task, especially if your site is not yet an established name. Once you manage to convince a customer to make a purchase you must ensure the process is a simple and hassle-free as possible. If they find the process cumbersome or confusing they will quickly leave your site and make their purchase from someone else.

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Make it Easy For Your Customers to Buy From Your Site

Ecommerce sites that host and provide everything you need for launching a store are great ways to make the sale go smoothly for you and your customer. If you are just getting into marketing on line, you should definitely look into putting as much of the technical aspects of ecommerce in the hands of experts. Since this is going to be the main connection between you and the customer, you’ll want to get this right.

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Ecommerce Explained For Regular Folks