E-Commerce Blog

I recently read an article that featured an up and coming media measurement technology created by research firm Integrated Media Measurement Inc. Using cell phone based data collection, IMMI’s digital monitoring system measures audience exposure to multiple media platforms via codes embedded in the audible audio portion of the advertisement. This includes ads appearing in out-of-home TV, on-demand and time-shift viewing, radio, Internet, DVDs, audio CDs, theatrical films, entertainment venues, and mobile video and games.

Excerpt from:
Competition for the Portable People Meter?

The explosion in Web-delivered music and video we’re seeing today just wouldn’t be possible without the use of sophisticated encoded compression algorithms, or codecs, and the file storage formats in which compressed audio, images and data are saved. As Internet bandwidth and broadband access has expanded, so has the transmission of much denser digital audio and video files. Compression algorithms and file format development has had to keep up and in-step.

See the original post:
Packing It In: The Evolution of Online Video and Audio Tech, Part 1

On Memorial Day my wife and I went to see the new Indiana Jones
film. You might find that odd, a blind person going to the movies. But
it?s possible, thanks to audio-description technology, which allows the
blind to follow what happens on-screen.

It got me thinking: How could such a service benefit online retailers?

Take DVD sales outlets. A large number of people with visual impairments
are seniors, many of whom are looking to purchase movies for their
grandchildren. What better way for a DVD merchant to promote these films than by providing audio descriptions of them to the visually impaired grandparents?

The process isn?t difficult, and adapting clips by using inexpensive editing software to provide your own voiceover is, in fact, simple. A brief audio narration can describe the humor in a scene (whether it is age-appropriate or the nature of characters) far better than any three-line text blurb.

With the expanding use of Flash and video, just about any product…

More here:
Use Audio To Describe Your Products

On Memorial Day my wife and I went to see the new Indiana Jones
film. You might find that odd, a blind person going to the movies. But
it?s possible, thanks to audio-description technology, which allows the
blind to follow what happens on-screen.

It got me thinking: How could such a service benefit online retailers?

Take DVD sales outlets. A large number of people with visual impairments
are seniors, many of whom are looking to purchase movies for their
grandchildren. What better way for a DVD merchant to promote these films than by providing audio descriptions of them to the visually impaired grandparents?

The process isn?t difficult, and adapting clips by using inexpensive editing software to provide your own voiceover is, in fact, simple. A brief audio narration can describe the humor in a scene (whether it is age-appropriate or the nature of characters) far better than any three-line text blurb.

With the expanding use of Flash and video, just about any product…

The rest is here:
Accessibility: Use Audio To Describe Your Products