Posts Tagged ‘article’

Google Optimize: Setting Up Experiments

Thursday, April 27th, 2017

In my previous article,”Google Optimize: No Excuse Not to Test,” I explained how to get started on that platform and prepare it for testing. In this article, I’ll create a real …

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Google Optimize: Setting Up Experiments

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Study: Email Marketers to Focus on 4 Key Areas in 2017

Monday, March 20th, 2017

Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and …

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Study: Email Marketers to Focus on 4 Key Areas in 2017

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Using Amazon to launch NuPeptin, my new brand

Saturday, February 4th, 2017

Launching a brand or ecommerce business is risky and expensive. You can do all of the research in the world, but until the rubber hits the road, you really don’t …

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Using Amazon to launch NuPeptin, my new brand

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Our experiment in eliminating AdWords

Friday, July 29th, 2016

Back in the day, I managed a $500,000 annual pay-per-click advertising budget for CompactAppliance.com, a retailer of small-space appliances. That business was built on the …

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Our experiment in eliminating AdWords

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May 2016 Top 10: Our Most Popular Posts

Wednesday, June 1st, 2016

Here are our 10 most popular articles for May 2016, recognizing that articles we published earlier in the month are more likely to make the list than …

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May 2016 Top 10: Our Most Popular Posts

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