Posts Tagged ‘architecture’

SEO How-to, Part 8: Architecture and Internal Linking

Sunday, March 19th, 2017

The way in which you cobble your site together — how you categorize products, which categories you choose to make most prominent, and how you name them — has an enormous impact on your ability to rank and drive traffic and revenue from natural search

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SEO How-to, Part 8: Architecture and Internal Linking

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SEO: Why Your Long Tail Isn’t Long

Friday, August 19th, 2016

The long tail of natural search should drive more traffic and sales than the head. Unfortunately, strategy, architecture, and implementation decisions often cut the long …

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SEO: Why Your Long Tail Isn’t Long

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SEO 201, Part 7: Using Structured Data

Friday, October 24th, 2014

This is the seventh installment of my “SEO 201″ series, following:

“Part 1: Technical Rules”;
“Part 2: Crawling and Indexing Barriers”;
“Part 3: Enabling Search-engine Spiders”;
“Part 4: Architecture …

SEO 201, Part 7: Using Structured Data

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SEO 201, Part 6: Redesigns Impact Search Traffic

Friday, October 17th, 2014

This is the sixth installment of my “SEO 201″ series, following:

“Part 1: Technical Rules”;
“Part 2: Crawling and Indexing Barriers”;
“Part 3: Enabling Search-engine Spiders”
“Part 4: Architecture …

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SEO 201, Part 6: Redesigns Impact Search Traffic

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SEO 201, Part 5: Evaluating Ecommerce Platforms

Friday, October 10th, 2014

This is the fifth installment of my “SEO 201″ series, following:

“Part 1: Technical Rules”;
“Part 2: Crawling and Indexing Barriers”;
“Part 3: Enabling Search-engine Spiders”;
“Part 4: Architecture …

Source:
SEO 201, Part 5: Evaluating Ecommerce Platforms

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