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For many e-tailers, online chat is a closer. Packaged and offered up to site visitors as a service, it provides an opportunity to close a sale when an uncertain customer wavers. Retailers were early adopters of this technology precisely because of the distinct return on investment, Conversive CEO Robert Williams told CRM Buyer. There are signs that the use of chat technology may be expanding to service operations that aren’t directly related to closing a sale.

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Live Chat’s Not Just for Sales Anymore: Q&A With Conversive CEO Robert Williams

For many e-tailers, online chat is a closer. Packaged and offered up to site visitors as a service, it provides an opportunity to close a sale when an uncertain customer wavers. Retailers were early adopters of this technology precisely because of the distinct return on investment, Conversive CEO Robert Williams told CRM Buyer. There are signs that the use of chat technology may be expanding to service operations that aren’t directly related to closing a sale.

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Live Chat’s Not Just for Sales Anymore: Q&A With Conversive CEO Robert Williams

For many e-tailers, online chat is a closer. Packaged and offered up to site visitors as a service, it provides an opportunity to close a sale when an uncertain customer wavers. Retailers were early adopters of this technology precisely because of the distinct return on investment, Conversive CEO Robert Williams told CRM Buyer. There are signs that the use of chat technology may be expanding to service operations that aren’t directly related to closing a sale.

Read the rest here:
Live Chat’s Not Just for Sales Anymore: Q&A With Conversive CEO Robert Williams

For many e-tailers, online chat is a closer. Packaged and offered up to site visitors as a service, it provides an opportunity to close a sale when an uncertain customer wavers. Retailers were early adopters of this technology precisely because of the distinct return on investment, Conversive CEO Robert Williams told CRM Buyer. There are signs that the use of chat technology may be expanding to service operations that aren’t directly related to closing a sale.

Read more:
Live Chat’s Not Just for Sales Anymore: Q&A With Conversive CEO Robert Williams

For many e-tailers, online chat is a closer. Packaged and offered up to site visitors as a service, it provides an opportunity to close a sale when an uncertain customer wavers. Retailers were early adopters of this technology precisely because of the distinct return on investment, Conversive CEO Robert Williams told CRM Buyer. There are signs that the use of chat technology may be expanding to service operations that aren’t directly related to closing a sale.

More:
Live Chat’s Not Just for Sales Anymore: Q&A With Conversive CEO Robert Williams