E-Commerce Blog

Digital billboards and digital signage networks in retail are driving the rapid expansion of outdoor/out-of-home advertising, rivaling the Internet as the fastest-growing advertising medium. What’s fueling this growth? The ability to reach the elusive consumers while they are out of home, and especially while they are shopping. And the ability to customize each message to audiences at any location and even at any area within a location is another unique value that it brings to marketers.

Credit:
Riding the Digital Signage Trend the SaaS Way

Digital billboards and digital signage networks in retail are driving the rapid expansion of outdoor/out-of-home advertising, rivaling the Internet as the fastest-growing advertising medium. What’s fueling this growth? The ability to reach the elusive consumers while they are out of home, and especially while they are shopping. And the ability to customize each message to audiences at any location and even at any area within a location is another unique value that it brings to marketers.

The rest is here:
Riding the Digital Signage Wave the SaaS Way

One of the hallmarks of CRM is that its footprint keeps expanding. I think part of the reason is that we have taken to lumping everything that is not a back-office application area into CRM. In fact, some people are even using front office interchangeably with CRM these days, myself included. I am of the opinion that CRM should cast a big shadow because there are so many things that we do in the front office that have not been automated and because CRM vendors like Salesforce.com have taken a lead in application development.

Excerpt from:
CRM’s Big Shadow

A majority of affiliate managers need to feel more recognized, and given more power, by their bosses.

A major challenge for businesses today is a lack of understanding of their customers. You may know only what your online tracking reports or store receipts tell you about your customers, and not the customers themselves. You need a way to overcome this disconnect. Remember, you’re not marketing to statistics, you’re marketing to people.

Developing your personas

Personas are the answer for companies of all sizes. A persona is a model of an ideal customer that incorporates primary research and data, such as income and gender, with personality traits, such as goals, attitudes, behaviors and interests. All of this is put together in a short narrative that describes this ideal customer’s personality as it relates to your business.

First…

See original here:
Overcome The Disconnect With Persona Marketing