Q&A: MORE TH>N’s Roberto Hortal Munoz on comparison sites
Tuesday, August 5th, 2008
Roberto Hortal Munoz is the head of e-Business at insurance company
MORE TH>N
, as well as being a very well received speaker at our recent
Future of Digital Marketing
event.
Here, we ask him about his use of comparison sites amid growing concerns in the sector over their value to brands.
We also dig into the challenge of sales attribution across different channels and the company’s various efforts around online communities.
More here:
Q&A: MORE TH>N’s Roberto Hortal Munoz on comparison sites
