Posts Tagged ‘advertising’

Do I Need Business Web Hosting?

Wednesday, July 23rd, 2008

In today competitive business world, you need to utilize every resource that you can find to keep your business afloat. Business web hosting service is a very necessary element for online transaction companies. The most important decision you will make for your business is who you select for your business web hosting service with so many to choose from.

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Do I Need Business Web Hosting?

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Affiliate managers speak out, need tools!

Wednesday, July 23rd, 2008

A majority of affiliate managers need to feel more recognized, and given more power, by their bosses.

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Overcome The Disconnect With Persona Marketing

Tuesday, July 22nd, 2008

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A major challenge for businesses today is a lack of understanding of their customers. You may know only what your online tracking reports or store receipts tell you about your customers, and not the customers themselves. You need a way to overcome this disconnect. Remember, you’re not marketing to statistics, you’re marketing to people.

Developing your personas

Personas are the answer for companies of all sizes. A persona is a model of an ideal customer that incorporates primary research and data, such as income and gender, with personality traits, such as goals, attitudes, behaviors and interests. All of this is put together in a short narrative that describes this ideal customer’s personality as it relates to your business.

First…

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Overcome The Disconnect With Persona Marketing

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Pay-per-click Advertising: The Top 100 Keyword Phrases

Tuesday, July 22nd, 2008

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Last time I checked, Spyfu.com is reporting that someone is bidding $51.66 per click for phrase “conference calling companies.” Are you bidding on words like this, which is one of the most expensive keyword phrases? Let’s take a look at the most expensive pay-per-click keywords and what you can do to reduce your overall PPC costs.

If you are in a niche that includes “conference calling,” lawyers, insurance, loans, or mortgages, there is a good chance that the keyword prices (what companies are willing to pay per click, what they’re bidding per click and what they’re paying per click) gets pretty expensive. At last check, the “cheapest” of the top 100 most expensive phrases is $43.75 per click. And at those costs, it pays to make sure t…

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Pay-per-click Advertising: The Top 100 Keyword Phrases

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Secure High Risk Merchant Accounts

Tuesday, July 22nd, 2008

Merchants should partner with a payment service provider (PSP) known for credible payouts, customer service and that provides a sophisticated gateway. This assists the merchant to process without interruptions, minimize fraud and increase their revenue. The (PSP) should always present the gateway solution and the live merchant account. The (PSP) should disclose the bank where the merchant account is and give the merchant complete access to it. This ensures reliable and secure settlements and enables the (PSP) and merchant to forge a trusted relationship.

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Secure High Risk Merchant Accounts

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