E-Commerce Blog

Driving organic search traffic and sales through multinational search engine optimization requires a fusion of keyword relevance and geo-targeting to send location relevance signals. The search engines have to decipher a site’s geo-targeting signals to deliver the right page in the right language with the right SKUs, pricing, currency and availability. Optimizing the geo-targeting signals a site sends is critical to driving organic search traffic and sales in multiple countries.

Consider a searcher in the U.K. who wants to buy a toy for her daughter’s birthday. She searches Google U.K. for “dolls house.” Along with her query, the searcher is unconsciously sending location signals that the search is coming from a U.K.-based IP address an…

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SEO: Grow Multinational Sales With Geo-targeting “Signals”

Many experts predict that mobile commerce will eventually exceed traditional website sales. We wonder how many ecommerce sites are already optimized for mobile devices; and we’re curious what your view of mobile commerce really is. The goal of this month’s Practical eCommerce survey is to learn what readers think about the usefulness of mobile web devices and to predict their future use in ecommerce.

The March survey consists of four questions that seek your views on mobile web devices. We want to know if your business will likely be materially impacted by mobile commerce in the future, and whether your site is already optimized for mobile devices. We wonder if you use an iPhone, a Blackberry, or any other mobile web device. And, we won…

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Take the Survey: Is Your Website Mobile Optimized?

Editor’s Note: This is our monthly installment of “Everything Google,” a feature on products and services from Google that can help ecommerce merchants. The author is Bill Hartzer, the owner of BillHartzer.com, a SEO, pay-per-click and ecommerce consulting firm in Dallas.

Google Product Search is a price comparison service. Users can search for retail products and the search results then list vendors selling those items. The search results include photos, prices and links to the vendors’ ecommerce sites. Google does not charge any fees for listings; it makes no commission on the sales of the products, and it doesn’t accept payment for products to show up first. Google first launched its product comparison service in 2002 under the nam…

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Google Product Search: Creating a Data Feed

As the mobile user base swells, it is becoming easier to classify mobile users based on their attitudes towards their phones and the features they use most often. Merchants should consider how mobile customers will prefer to access web content. From that, merchants can decide what kind of user experiences they can affordably deliver.

Experian Simmons’s recent 2010 American Mobile Consumer Report breaks down mobile users into segments by their attitudes towards mobile devices. It’s an excellent way to analyze the various ways people use their mobile devices.

Simmons estimates that nearly one half of mobile users are pragmatic adopters or social connectors, indicating that, in the U.S., most mobile users still use their devices prim…

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To Tap Mobile Buyers, First Determine Their Needs

Americans made 14.5 billion Internet searches in February 2010, according to comScore, the Internet tracking firm. Google users accounted for roughly 9.5 billion of those searches, equating to an approximate 65.5 percent market share, up .1 percent from January.

Microsoft beat Google in percentage gain between January and February, however. In January Microsoft controlled 11.3 percent of the market, and by the end of February it held 11.5 percent, according to comScore.

Yahoo!, Google’s closest competitor in terms of market share, lost the most ground when it dropped from 17 percent market share to 16.8 percent. Ask Network, which includes the Ask.com search engine, also lost market share, dropping from 3.8 percent in January to 3.7 …

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Chart of the Week: Google Increases Market Share in February