E-Commerce Blog

Many organizations spend months and endure significant costs to obtain the reporting and analysis capabilities that BI technology promises, only to find that different “versions of the truth” still exist without any definite way of determining which one is real or accurate. This raises the question: Is “One Version of the Truth” achievable? The answer is a qualified “Yes,” according to recent research from The Aberdeen Group. Managers are questioning their level of trust in corporate data: Do the reports, charts and analytic tools in use today represent “the truth?”

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BI: Is One Version of the Truth Still Out There?

CEOs across companies and industries have become focused in 2008 on the critical role that customer experience plays in keeping their companies competitive and driving profitability. These same CEOs are challenging their CMOs to move beyond CRM to Customer Experience Management, which takes an outside-in approach to the customer experience by providing the right touch to the right customer at the right time, every time. Looking at it from a slightly different perspective, CMOs challenged in a tough economy are asking a simple question.

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Customer Experience Management: Rx for the Top and Bottom Lines

Forty-five percent of marketing executives view return on marketing investment as a top driver compelling their organizations to track and measure marketing performance, according to a recent Aberdeen Group survey of 728 companies. This begs the question: Can the implementation of a marketing dashboard help alleviate the pressure related to improving ROMI? ROMI is commonly defined as the optimization of marketing spend through the creation of a model that uses valid and objective performance metrics.

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Follow the Money With Marketing Dashboards