Minimize shopping cart abandonment by minimizing confusion for your customers. Confused users ask themselves, “Am I in the right place?” when they visit websites with poorly integrated order forms. Avoid this situation by customizing your order form to perfectly match your website.
Minimizing Shopping Cart Abandonment With This Shopping Cart Tip
According to a recent Stompernet study, the industry average for shopping cart abandonment is 59.6%. “Shopping cart abandonment” means that someone goes to a website, reads the sales letter, and clicks on the buy link to go to the secure order form, but they don’t finish filling out the form. So, this means that for every 10 people who click on a “buy” or “order” link to go to a shopping cart, only four (4) actually complete the transaction.
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Stop Shopping Cart Abandonment by NOT “Shipping” Your Customers to Your Competitors!
