E-Commerce Blog

Roy Rubin held the cyber equivalent of a barn raising and had several thousand of his closest friends over for the event. Of course, everyone actually stayed home and did the work from their own little cubicles, kitchen tables, laptops on airplanes and Blackberrys on bar tops. That?s how it goes when you launch a project like developing an open source shopping cart, which is what Rubin and his team at Varien did over the past couple of years. The result is Magento, a shopping the source code of which is yours, free for the download, and which is now loaded on servers around the globe in about 45 languages.

Rubin and his team at Varien, a Southern California web and software development company, were absolutely sure that the marketplace needed a shopping cart that had a great foundation ? platform ? in the kinds of things that ecommerce merchants thought were important.

Rubin: We had been involved in the ecommerce industry for sometime and had experienced and seen many of…

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Magento Shopping Cart And 20,000 Friends