Advertisers Flee YouTube Over Offensive Ad Placements

March 23rd, 2017


Several top U.S. advertisers — including AT&T, Verizon and Johnson & Johnson — this week pulled out of their agreements with YouTube due to their ads appearing with videos advocating extremism, or with other offensive content. Such placements represent violations of their agreements with Google, according to the companies. “Once we were notified that our ads were appearing on non-sanctioned websites, we took immediate action to suspend this type of ad placement and launched an investigation,” Verizon said in a statement.

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Advertisers Flee YouTube Over Offensive Ad Placements

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LinkedIn Burnishes Sales Navigator for the Enterprise

March 23rd, 2017


LinkedIn has launched an enterprise edition of its Sales Navigator product that lets users send 50 emails on LinkedIn a month; adds Single Sign-On and other management features; and introduces TeamLink Extend, a tool that pools the networks of all the Sales Navigator users in an enterprise. If enterprise staff opt-in their LinkedIn network to their enterprise TeamLink pool, the connection list is “surfaced as a possible introduction path when a rep is looking at a lead,” noted Doug Camplejohn, head of products for LinkedIn sales solutions.

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LinkedIn Burnishes Sales Navigator for the Enterprise

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Blockchain: CRM’s Next Frontier

March 22nd, 2017


We’ve seen a parade of technologies coming into the front office since 2000, including browser-based cloud computing, social media, mobile technology, workflow, journey mapping, and big data and analytics. It’s typical that at first there’s only a tenuous relationship between the technology and CRM’s original mission, but over a short time innovators adopt and commercialize the innovation — often by rethinking business processes that leverage the technology’s attributes. I think the next invasion of CRM will be blockchain technology.

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Blockchain: CRM’s Next Frontier

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Trending Storylines Hone LinkedIn’s Relevance

March 22nd, 2017


LinkedIn on Wednesday began rolling out Trending Storylines, a feature that offers curated feeds of the most interesting developing stories in a member’s industry. Storylines are personalized for members through a combination of algorithms and the choices of LinkedIn’s editorial team.
The feeds may include perspectives from relevant influencers and news sources, as well as individuals in the member’s LinkedIn network. Each Storyline will have its own hashtag, so other members can join the conversation.

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Trending Storylines Hone LinkedIn’s Relevance

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SEO: How to Detect, Correct Duplicate Content Pages

March 22nd, 2017

Duplicate content remains a common obstacle when it comes to increasing organic search traffic on retailer websites.
Here are some of the advantages of addressing duplicate content to increase SEO performance, …

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SEO: How to Detect, Correct Duplicate Content Pages

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