With its ability to match ad-inventory supply and demand in real time against the attributes of any given viewer, real-time bidding is starting to make its way into the delivery of mobile ads. For marketers, it can be a very good thing. When it works as it is supposed to, it makes mobile marketing more efficient and cost-effective, said Chia-Lin Simmons, vice president of marketing and content at Harman International. That’s how it works for online purchases, and there’s very little difference in the pure mechanics of how RTB works between the two.
Efficiency Leads the List of Real-Time Bidding’s Lures
Tags: bidding, commerce-times, crm, crm-buyer, efficiency, harman-international, leads-the-list, list, lures, mobile, mobile crm, more-by-erika-morphy, nexage, print-article, print-version, real, real-time-bidding, reprints, sociomantic, times