One short year ago, Facebook had virtually no presence on the mobile platform, at least in terms of ad activity and monetization. Today, it’s not only flourishing but showing real signs of leading the pack one day. The latest indicator comes from eMarketer, which on Wednesday released upwardly revised projections for Facebook’s ongoing momentum in this space. Among eMarketer’s findings is that Facebook will see its share of global mobile Internet ad revenues reach 15.8 percent this year, up from just 5.35 percent in 2012.
Read the original:
Facebook Ascending in Mobile Ad Revenue