Rumors Running Wild as Sept. 10 Draws Near


Apple fans are gearing up for the Big Event on Sept. 10 and — drumroll, please! — the introduction of its next iPhone. By now company watchers have agreed that the following is the likely go-to-market blueprint for Apple this time around: The company is introducing two devices — one with its usual high-end features, sleek design and iterative upgrades; the other, a cheaper device to tap new markets both in the U.S. and overseas. The thing with Apple, though, is that “low end” and “cheaper” are relative terms.

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Rumors Running Wild as Sept. 10 Draws Near

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