Social media has redefined the way retailers market products. Direct response advertising is still useful, but it is now accompanied by an ever-increasing emphasis on content creation and word-of-mouth, which social networks such as Facebook and Twitter facilitate.
This article outlines a process by which merchants …
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Using Owned, Paid, and Earned Media — on Facebook
Tags: advertising, carts-platforms, content-marketing, conversion, earned-media, ecommerce, facebook, fans-and-others, management, marketing, media, podcasts, post, promoted-posts, search-engines, social, sponsored-story, timeline, using-owned