Apple has reportedly acquired Matcha.tv, a startup that closed its doors in May following its creation of an iOS app that offered a comprehensive overview of the content available on TV. News of the acquisition was first published in a Tuesday report that cited “a source with knowledge of the deal.” Terms of the purchase have not been confirmed, but the report suggests a selling price between $1 million and $1.5 million. Neither Apple nor Matcha.tv responded to our request to comment for this story.
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Apple Slurps Up Matcha for TV Search Tech