Adobe Puts Marketers Into More Social Situations


Just weeks after purchasing Neolane, Adobe on Thursday pushed further into marketing automation with the launch of Adobe Social, an application that expands the company’s integrations with social networking sites and pretty much gives users a 360-degree view of their customers. Integrated with Flickr, Foursquare, Instagram and LinkedIn, Social will, in essence, enable real-time monitoring across thousands of social networks and blogs, said Emi Hofmeister, Adobe Social senior product marketing manager.

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Adobe Puts Marketers Into More Social Situations

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