There is a simple answer to the BlackBerry problem: Rather than trying to become a new company and address a new market and compete with new competitors, it should focus on its bread and butter, the business and government communities that still use its products. If it does this, I believe its recovery will begin quickly.
Alicia Keys may be a great singer, but she’s not right for BlackBerry. I believe BlackBerry customers would relate more to business legends like retired GE CEO Jack Welch or Berkshire Hathaway’s Warren Buffet.
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