How should BBC Radio 4 grow audience engagement via digital?

In the past few years broadcasters of all shapes and sizes have accelerated their investment into digital as an audience development channel. 

But what should they be focusing on? Content distribution via digital? Social? Second screen engagement? Big data? Mobile? What are the big opportunities on the horizon?

This is a question that our friends over at the BBC Radio 4 are mulling over, to try to extend engagement beyond the linear listening experience, and to portray itself in a different light to new audiences. So what is the future of radio in an age of digital content?

To help find some answers the BBC Radio 4 team has decided to host a kind of hack day, to mine the brains of digital experts. 

That, potentially, means your brain, so I thought I’d flag up this question asked by Annabel Cameron on the BBC Radio 4 blog:

How can we use digital communications to either encourage new audiences to discover R4’s digital offer, to create greater advocacy amongst existing listeners or to start building daily listening habits?

If you can answer the question in 100 words, and are interested in attending, then send an email over to eval(decodeURIComponent(‘%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%5c%22%6d%61%69%6c%74%6f%3a%6e%61%74%61%6c%69%65%2e%63%68%61%72%6c%74%6f%6e%40%62%62%63%2e%63%6f%2e%75%6b%5c%22%3e%6e%61%74%61%6c%69%65%2e%63%68%61%72%6c%74%6f%6e%40%62%62%63%2e%63%6f%2e%75%6b%3c%5c%2f%61%3e%27%29%3b’)). 

The event will be held on Friday 12 July, and a nominal fee will be paid to all attendees.

If you do take part you can expect to join a team, spend some time brainstorming, and then teams will present their ideas to the BBC judging panel at the end of the day. 

Annabel says: “The winning idea will be chosen with the aim to implement it in the coming months.”

What do you think is the future of broadcasting, and how might it intersect with digital? By all means bounce around some ideas in the comments area below (and good luck with your email if you’re hoping to attend the event).

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How should BBC Radio 4 grow audience engagement via digital?

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