Instagram Video Could Be Facebook’s Mobile Ace in the Hole


Buzz is building over Facebook’s rumored plan to launch a mobile video app for Instagram at an event on Thursday. Video functionality in Instagram, the company Facebook purchased for $1 billion in April of last year, would be a direct challenge to Twitter’s Vine app. Vine lets users take 6-second videos on iOS or Android devices and share them on Vine’s own network, Twitter or Facebook. “Video will drive advertising revenue, and Facebook is moving in that direction,” said Pace University marketing professor Larry Chiagouris.

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Instagram Video Could Be Facebook’s Mobile Ace in the Hole

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