Is Verizon’s Uncomfortable Silence Savvy PR?


Verizon is on the hot seat. It is at the center of the story about releasing customer information to the U.S. National Security Agency. While Verizon does make information about every call available to the NSA, the actual conversation is still private — for now, at least. To date, Verizon has been quiet as the argument rages. Is quiet what you expect from the public relations department of any company caught in such a storm? Will quiet help or hurt Verizon and Verizon Wireless in the long term?

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Is Verizon’s Uncomfortable Silence Savvy PR?

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