Comcast this week announced new software for its set-top boxes, opening a window into how cable TV companies hope to retain customers tempted to move their eyeballs to online-only alternatives. Comcast X2 blends cable offerings like on-demand movies, program guides and digital video recording with online-only content and social media. “As a cloud-based platform, X2 transforms TV into an interactive and integrated entertainment experience,” said Comcast spokesperson Debbie Frey.
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X2 Marks the Spot for Comcast’s Cloud TV Initiative
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