Shopping with friends has been a mainstay of the retail industry since stores were first introduced. Online shopping, on the other hand, has largely remained a solo experience. This is changing. That’s because the Internet is becoming a social platform. Witness the explosive growth and worldwide popularity of social networks like Facebook, Pinterest, LinkedIn and Twitter, to name a few. Shoppers now expect a social experience when they visit online stores. For proof, we need look no further than the social networks themselves.
Originally posted here:
Collaborative Online Shopping: The Next Wave in E-Commerce