InsideView earlier this month debuted a new marketing offering housed on its InsideView CRM Intelligence Platform. “One of our working premises is that even with the massive amount of spending companies do on CRM automation, the products still do not fully address the needs of understanding the customer and the new buying process,” said Marc Perramond, VP of product. InsideView’s new tool was built with an eye to enhancing a company’s lead records with social, media and financial information.
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