In case you missed it, 2012 — the so-called “year of mobile” — came and went pretty quickly. Now we simply live in a mobile world. E-commerce is moving to mobile devices more and more, and that trend is not likely to stop anytime soon. U.S. retail mobile commerce sales will grow from $13.63 billion in 2011 to $86.86 billion by 2016 — increasing from 7 percent to 24 percent of all retail e-commerce, according to eMarketer. To capitalize on the mobile commerce opportunity, businesses and marketers must deliver exceptionally fast and reliable experiences on mobile devices.
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The Revolution Is Over, and M-Commerce Is Here to Stay