IBM pushed deeper into the customer experience space with the launch on Thursday of its Customer Experience Lab. The lab brings together various elements of IBM’s expertise, technology and staff to integrate mobile, social, cloud, Big Data and advanced analytics for its users. The end goal is to provide the tools and strategies to personalize marketing campaigns and product development to the individual customer level. As part of the services, the IBM Customer Experience Lab will provide its customers — likely C-suite executives — direct access to a team of 100 researchers.
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New IBM Lab Explores the Science of Personalization