The Federal Trade Commission released its updated Dot Com Disclosures guidance on Tuesday, emphasizing the requirements for advertisers targeting mobile devices. In short, the rules that apply to ads in newspapers, radio and television also apply to mobile devices and social media. The update is the first since the guidelines were released in 2000 — an era when smartphones and tablets were far, far less ubiquitous. If a disclosure is needed to prevent an online ad claim from being deceptive or unfair, it must be clear and conspicuous, the FTC says.
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FTC Puts a Damper on Freewheeling Digital Advertising
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