FirstRain Showers Sales Reps With Real-Time Intelligence

FirstRain has debuted FirstRain for Touch, an enterprise customer intelligence application built for the Salesforce Touch Platform. “What we did was create a component version of our application that was then easily dropped into the Salesforce.com Touch platform using their SDK,” said Penny Herscher, CEO of FirstRain. The app provides intelligence about customers and the marketplace in real time, she explained. “It will provide intelligence about how a customer’s business is changing, who or what its new competitive threats are, and where the opportunities are.”

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FirstRain Showers Sales Reps With Real-Time Intelligence

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