CRM will be a top spending focus for enterprises this year and next, according to a Gartner report. What’s more, CRM will be THE top spending focus — edging past the behemoth category of enterprise resource planning — based on a newly released survey of IT investment priorities for 2013 and 2014. Following CRM are ERP and office and personal productivity tools. ERP is such a corporate mainstay — a veritable IT backbone — that to see any application push past it in terms of spending priorities is an interesting trend.
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Enterprises to Show CRM the Money