Google reportedly is planning to broaden its reach into the e-commerce space with Google Shopping Express, a service similar to Amazon Prime. The subscription fee would be $10-$15 cheaper, and another draw would be same-day shipping from brick-and-mortar stores. It’s not clear what Google stands to gain from such an initiative, assuming the report is accurate. “Google Shopping, which this initiative sounds a lot like, has not really taken off,” said Global Equities Research analyst Trip Chowdhry. 
Google May Take a Whack at Same-Day Delivery
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