Demandbase Tech Targeting Trims B2B Marketing Waste

Demandbase has incorporated a new filter in its Demandbase Company-Targeted Advertising platform. The filter, called “Technology Targeting,” lets users target and personalize display ads based on the technology they use. In other words, users can now include the specific criteria of ‘technologies used’ as part of their campaign targeting requirements with the Demandbase platform. Demandbase did not pick this particular metric — the technology deployed in a company — idly or on a whim, said Greg Ott, chief marketing officer at Demandbase.

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Demandbase Tech Targeting Trims B2B Marketing Waste

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