Benioff’s Social Proof

Salesforce came to New York this week for its annual winter meeting with customers. The company had two goals: test new ideas and gather customer input. The event was held at the Waldorf Astoria Hotel for a relatively small group — less than 1,000 — rather than at the Jacob Javits Convention Center, which can accommodate the maintenance facilities for a squadron of F18′s. Intimacy, it was hoped, would drive better discussions. Salesforce has been beating the social CRM drum pretty hard for the last two years. So right on schedule, Chairman and CEO Marc Benioff decided to reshuffle the deck

Benioff’s Social Proof


Tags: , , , , , , , , , , , , ,

Leave a Reply

You must be logged in to post a comment.