Despite its reputation for having a predominately female audience, Pinterest is proving to be a successful hunting ground for menswear brands.
New research shows that Topman has more than double the follower count of any other UK retailer and is also adding to its community faster than its competitors.
The eDigitalResearch Social Media Benchmark found that Topman has 87,959 followers, compared to 26,594 for Net-A-Porter and 24,847 for ASOS.
Pinterest has developed from a niche social network into an important marketing tool in little more than 12 months, with its focus on striking visuals and imagery making it the perfect platform for retailers and lifestyle brands.
To help brands take advantage of this opportunity, Econsultancy has published a new Pinterest for Business Guide aimed at companies and individuals who are thinking of joining Pinterest and want to find out more about the social platform, as well as people who are currently using Pinterest and want a deeper understanding of best practice.
The 63-page document covers best practice tactics, including statistics and case studies, as well as practical tips for getting started with Pinterest and how to engage with your followers.
The retail brands on this list clearly see the benefit maintaining a presence on Pinterest and have made a concerted effort to add to their follower numbers.
Topman added 35,213 followers since the last report, while Net-A-Porter only recently launched it Pinterest page so has attracted 26,000 followers in a matter of months.
It has done so using a mixture of product pins and promotional material, as well as inspirational boards to engage followers with the retailer’s fashion and beauty favourites.
As with the last study, there still remains no representation from the supermarket and food sector. The continued challenge for these brands going forward will be coming up with creative, image based content to post.
The eDigital Marketing Report also looks at fan and follower counts for the other main social networks.
It shows that Topshop has the most Facebook fans (3.18m), followed by Amazon (3.17m) and ASOS (2.2m).
Looking at Google+, ASOS has overtaken All Saints to be the most followed brand in the UK after adding 350,000 fans since the last wave of research.
Topshop also saw a massive increase, adding more than 390,000 followers since the last report.
However the chart reveals that there is still only a handful of brands that have managed to attract a decent following on the network, as only the top seven have more than 100,000 followers.