Hackers: The Flies in Social Media Marketing Ointment

Did you hear? McDonald’s has just acquired Burger King! Also, someone at the company apparently has a potty mouth. Another unusual and unexpected corporate trade also happened this week — Cadillac acquired Jeep. These events, of course, didn’t really happen. In both instances, hackers gained control of the brands’ Twitter accounts and began sending out erroneous — and in some cases, highly offensive and racist — tweets. The companies soon seized back control of their accounts, and life went on.

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Hackers: The Flies in Social Media Marketing Ointment

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