No Easy Explanation for Racial Bias Found in Google Ads

Google ads appear to have a racial bias, according to a study conducted by a Harvard professor. Google AdSense ads relating to the word “arrest” tend to appear more often in the search results for names commonly identified with black people than for those more often associated with white people, Latanya Sweeney found. The ads hint that the subject of the search — or someone with the same name — has been arrested. Sweeney searched 2,184 racially associated personal names across two websites in carrying out her research.

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No Easy Explanation for Racial Bias Found in Google Ads

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