As a journalist covering technology, you get bombarded with material from PR people trying to get you to write about their clients. Although there are some stellar PR people, the majority of pitches I get are not targeted at what I write about, addressed to the wrong person, or make claims that are demonstrably false or inaccurate. I was pondering the latest blast of time-wasting pitches when it dawned on me: The PR industry is simply mirroring what most businesses in all industries are doing with customer information.
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5 Business Lessons to Learn From PR Flacks