Amazon announced Wednesday that it will be offering a virtual currency, called “Amazon Coins,” for purchasing apps, games and in-app items on Kindle Fire. The new currency will become available in the U.S. this May. At launch, Amazon plans to give Kindle Fire users tens of millions of dollars’ worth of free Amazon Coins to spend on apps on in the Amazon Appstore. Amazon will share revenue with developers in a 70-30 split, with 70 percent going to developers. One Amazon Coin will equal one cent.
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