As the U.S. prepares for kick-off of Sunday’s Super Bowl, advertisers already have their plays in motion. Many of the commercials are already viewable online, and ads get support from online components. Over the past few years, the brands who buy air time for the Super Bowl have begun posting their commercials online in advance. The strategy is believed to help build buzz, though some wonder if it doesn’t spoil the excitement of commercials debuting between plays on the big day.
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Online Warm-ups: Super Bowl Advertisers’ New Game Plan
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