BlackBerry Casts Off Wobbly RIM

Goodbye, Research In Motion — BlackBerry came out of the smartphone hinterlands on Wednesday with a new name to go with a revamped OS and two new devices. The company formerly known as “Research In Motion” made its rebranding official during several global launch events. “RIM becomes BlackBerry,” CEO Thorsten Heins told a New York City audience. “It is one brand, one promise.” Though aiming to stay relevant in a touchscreen world, the mobile phone pioneer is also trying to keep its established user base happy with a physical keyboard option.

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BlackBerry Casts Off Wobbly RIM


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