“People buy your story.” Hearing that said from the stage at DemandCon 2011 by Forrester’s Jeff Ernst made my withered writer’s heart grow two sizes (to paraphrase Dr. Seuss). Covering the technology industry has made me an unwilling witness to a range of crimes against language, ranging from tortured grammar to made-up words to an impenetrable lexicon of jargon. All of these interfere with telling stories. If people buy based on your story, why are you mucking up that story in the telling?
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Is Your Storytelling Smothering Your Customer Relationships?