Browse any mobile app store and you’ll find a number of apps relating to monitoring activity and tracking fitness while you work out and train. Shelf space is increasingly dedicated toward fitness-related gadgets including activity monitors and other workout gear. Now there are massively multiplayer-style games to complement the fitness games published for console games. Fitness infused with technology has turned into a big business, and companies are getting venture funding to bring their products to market.
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VCs and Fitness Products: The Shape of Things to Come
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