Gamification, using game-play mechanics for non-game applications to engage users and drive desired behavior, has become all the rage, or so it seems. Like any hot trend, there is a tendency to overcompensate for the sake of participating in the new, hot concept. The herd mentality leads everyone to think they need to gamify their product, app or solution to just to keep up with the pack. By 2014, some 70 percent of large companies will use the technique for at least one business process, Gartner estimates. The problem with hip concepts, however, is that the devil truly lurks in the details.
Leave a Reply
You must be logged in to post a comment.
Tagsadvanced-search advertise-here- advertising amazon analytics apple business close critical-issues design discussion e-commerce ecommerce expert-authors facebook forgot-password google home internet iphone microsoft mobile network online podcasts print-article privacy privacy-policy research search search-article security shipping shopping social-media software submit-articles technology training trends video view-sample warning watch-the-video yahoo
- MicroStrategy’s Saylor: Our Mobile Identity Completes Us
- Job Description: ‘Startup Ecommerce Founder’
- GrubHub, Seamless Merge to Boost Restaurant Delivery Chops
- Australia: Traditional retailers are heading online… and e-tailers are heading off
- New Chair Puts Spectrum, Access High on FCC’s Priority List