In less than 24 hours, hotshot startup Waze went from the next Instagram to just another app developer. Waze is a crowdsourced traffic app that uses passive and active feedback from it users to create up-to-date traffic maps. On Wednesday, TechCrunch reported that Waze was in the advanced stages of acquisition negotiations with Apple. The only hangup was the final price tag on the deal. Apple reportedly was offering $400 million, plus $100 million in incentives. Waze wanted $700 million. By Thursday, though, TechCrunch was pronouncing the deal not only dead, but non-existent.
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Apple’s a Ways From Acquiring Waze
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