Even when Darien Gold’s pilates clients aren’t in her studio, they can work on their moves by following the instructions and imitating the positions on her mobile app. Gold uses the app to expand the reach of her business, according to Bharath Lingam, CEO of PurpleTalk, which worked with Gold to develop her app. “Having a well-thought-out mobile app means being able to be in touch with all your consumers 24 hours a day, 365 days a year,” Lingam told the E-Commerce Times.
Originally posted here:
App It Up: Mobile Strategies for Small Businesses
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