Mobile Commerce: Website or App?

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According to Forrester Research, Inc., mobile commerce sales will grow from $10 billion in 2012 to $32 billion in 2016, accounting for more than 7 percent of total ecommerce sales. With the adoption of smartphones and tablets accelerating worldwide, that percentage could be even higher.

For smartphones, there is an ongoing debate about whether to develop an optimized website or an app for commerce. I think that debate should be reframed. All retailers should have a mobile-optimized ecommerce site, period. Whether they invest in an app is the question. Many observers believe that with the adoption of HTML5 and CSS3, there is less need for mobile apps to create the desired customer experience. I suspect that argument will shift over time…

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Mobile Commerce: Website or App?

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