What Happened in 2012

Everyone has a year-end synopsis these days, and it’s fun to see what each person deemed important. Sometimes you wonder if you lived through the same experiences, but it’s a good thing to recall everything one more time and maybe reconsider how you’ll remember each. Here’s my synopsis — which is no more or less valid than anyone else’s. Marketing’s resurgence might be the most interesting development of ’12 for several reasons. First, the switch to marketing from other areas of emphasis — like service — shows that many in the CRM universe feel the economy is returning to form.

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What Happened in 2012

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